Impact of Social Factors on Business-IT Alignment

By Prakash Chandra Tunuguntla, Vaishnavi Tunuguntla and Lakshmi Vishnu Murthy Tunuguntla.

Published by The International Journal of Interdisciplinary Organizational Studies

Format Price
Article: Print $US10.00
Published online: May 30, 2014 $US5.00

The purpose of this research is to understand and quantify the direct and indirect effects of partnership and building human resources on business-IT alignment. The research identified about seven to eight empirical studies that described the interaction between the factors considered in this study and business-IT alignment. A theoretical framework is proposed regarding the constructs of partnership, human resources and business-IT alignment (BIA). The sample data from sixty-five firms were obtained through structured questionnaires. Structural equation modeling (SEM) was used to understand the strength of relationships among the three constructs and estimate the probability associated with the indirect effects using bootstrap technique. The results showed that building human resources and developing partnership between business and IT groups have a significant direct and indirect effect on business-IT alignment. The results suggest that building human resources and partnership is essential and play a key role to establish business-IT alignment contributing to business strategy.

Keywords: Partnership, Business-IT Alignment, Human Resources

The International Journal of Interdisciplinary Organizational Studies, Volume 8, Issue 1, May 2014, pp.15-32. Article: Print (Spiral Bound). Published online: May 30, 2014 (Article: Electronic (PDF File; 375.851KB)).

Prakash Chandra Tunuguntla

Hyderabad, Andhrapradesh, India

Prakash is a young researcher and pursuing his degree in electrical & electronics engineering at Sreenidhi Institute of Science and Technology, Hyderabad, India. He is very passionate about management and information technology and want to learn and understand the implications of IT on strategy aspects of business.

Vaishnavi Tunuguntla

Kolkata, West Bengal, India

Vaishnavi is an electrical & electronics engineer and is currently pursuing her Fellowship Program in Management from Indian Institute of Management, Calcutta, India. She is very passionate about management and understand the interfaces of IT with Management to improve the organizational efficiencies and effectiveness.

Lakshmi Vishnu Murthy Tunuguntla


Vishnu has obtained his doctorate in IT governance and currently working as an assistant professor in the Operations & IT Department of the Institute of Management Technology, Hyderabad. He has more than two decades of experience in multiple areas of management and worked in several international consulting assignments in USA, Japan, South Korea, and Brazil.