Reconnecting Nature and Culture: A Model of Social Decision-making in Innovation

By Ana Ferreira.

Published by The International Journal of Interdisciplinary Organizational Studies

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Social decision-making is the process of consciously or unconsciously choosing between alternative courses of action in social contexts. This process connects non-linearly the past, present and the unknown future. It is the connection of these different times that allows action to proceed under uncertainty. This is the case since the outcomes of decision-making and subsequent social action are inaccessible to strictly rational calculations. As such, decision-making integrates rational and emotional components. These components are socially and somatically framed. Consequently, the understanding of decision-making processes requires an integrative approach encompassing both dimensions of decision-making that are generally addressed under disciplinary studies.
This paper starts by conceptualizing decision-making processes and discussing the social and natural sciences’ inputs to this conceptualization. An interdisciplinary approach is then mobilized in the design of a rational-emotional model of decision-making. This model is developed for the study of decision-making during innovation development, a complex social change process that is triggered by strategic social decision-making processes.
Simultaneously addressing the social and somatic dimensions of decision-making, this approach will additionally characterize the connections between them, a layer of complexity that is absent in disciplinary studies. This multi-layer approach should critically contribute to a broad understanding of decision-making processes.

Keywords: Social Decision-making, Rationality, Emotions, Interdisciplinary, Innovation

The International Journal of Interdisciplinary Organizational Studies, Volume 8, Issue 3-4, December 2014, pp.13-18. Article: Print (Spiral Bound). Article: Electronic (PDF File; 589.886KB).

Ana Ferreira

Post-Doctoral Fellow, Faculty of Social and Human Sciences of the New University of Lisbon, Lisbon, Portugal