Sustainable Corporate Citizenship Practices: A Demographic Analysis

By S. Perks and Elroy Eugene Smith.

Published by The International Journal of Interdisciplinary Organizational Studies

Format Price
Article: Print $US10.00
Published Online: May 20, 2016 $US5.00

A literature study of sustainable corporate citizenship practices regarding minimising harm, maximising benefits, accountability or responsiveness to stakeholders, and supporting strong financial results provides a theoretical foundation for conducting the empirical survey. Self-administered questionnaires were distributed to 350 organisations from the designated population (convenience sample). Fifty six null-hypotheses, investigating relationships between the dependent and independent variables, are tested by means of specific statistical methods, such as analysis of variance. The results showed 17 highly significant relationships between perceptions regarding sustainable corporate citizenship practices in the workplace (dependent variables) and demographic data of respondents (independent variables). No relationships were found for the four dependent variables and gender, age, highest education level, length of current employment, type of activity, employment sector, and customer offerings. Specific guidelines are provided to ensure the effective implementation of sustainable corporate citizenship practices taking into consideration demographical issues in the workplace.

Keywords: Corporate Citizenship, Sustainability, Demographics

The International Journal of Interdisciplinary Organizational Studies, Volume 11, Issue 2, June 2016, pp.1-14. Article: Print (Spiral Bound). Published Online: May 20, 2016 (Article: Electronic (PDF File; 769.111KB)).

Prof. S. Perks

Full Professor, Business Management, Nelson Mandela Metropolitan University, Port Elizabeth, Eastern Province, South Africa

Prof. Elroy Eugene Smith

Full Professor, Business Management, Nelson Mandela Metropolitan University, Port Elizabeth, Eastern Province, South Africa